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Introduction

Overview

Organize Campaign

Campaign Stages
Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
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Appendix







Stage

Existing laws and programs are not solving the problem of underage tobacco use. Surveys show too many youth are still taking up the habit, too many retailers still illegally sell tobacco to California's kids, and tobacco advertising and marketing activities are increasing in the retail environment. Topics in this section include:
  • Why Target the Store Environment?
  • Status of Regulating Store Environment
  • Social/Political Environment
  • Why a Whole Campaign?
Key Points


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