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Introduction

Overview

Organize Campaign

Campaign Stages
Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
Tools

Appendix







Stage

The STORE Campaign takes a comprehensive approach to the retail environment by bringing pressure to bear upon the problem of both tobacco sales and marketing practices in a united campaign through the collective action of individual communities. Topics in this section include:
  • Campaign Goals
  • Campaign Issues
  • Campaign Stages
  • Campaign Model
  • Campaign Manual Components
  • Campaign Format and Updates
Key Points


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