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Introduction

Overview

Organize Campaign

Campaign Stages
Document the ProblemSelect an IssueDevelop a StrategyBroaden your CoalitionOpen CommunicationImplement ActivitiesEvaluation
Tools

Appendix







Implement Activities: Outreach and Media

This manual covers multiple areas of intervention in the implementation stage.

Sections within Implement Activities
Outreach and Media | New Policy | Enforcement | Merchant Education

Outreach and Media activities focus on communicating the campaign using media strategies and direct action to educate the community and key opinion leaders and advocate for change. Topics in this section include:
  • Lobbying Versus Advocacy
  • Communicating the Campaign
  • Working with the Media
  • Direct Action Events
  • Negotiations
Key Points

TOOLS